01Undefined
No clear brand strategy
The audience knows your face, not what you stand for. Without a position, every collaboration looks the same and none of them compound.
Cost Rate set by the sponsor
- AC
- NW
Shipped for 4 companies8+ years of product work
Your audience ismore than followers.
Turning creators into brands.
I turn attention into brands, products and businesses — built and launched by one person, on a revenue share. You pay nothing upfront.
- €0
- Upfront
- Rev share
- I earn when you earn
- 8+ yrs
- Building products
How the mint worksVideo slot reserved
What a 250K creator makes on launch
€75,000
250,000 followers · 3% engagement rate · €125 product
Run your numbers01Prior work
Built forreal companies.
Eight years of platforms, apps, storefronts and the operations behind them. Creator brands are the new chapter — every company below is one you can open and check.
Select a project
Accelit IT
Business IT services
What they do
Managed IT support, cybersecurity and infrastructure for small and medium businesses.
- Sector
- Business IT services
- Based in
- Melbourne, Australia
What I built
Project detail coming — the company is real, the write-up is not written yet.
8+
Years building products
Software & commerce
€0
Upfront to start
Nothing to pay in advance
Rev share
I earn when you earn
No win, no fee
4
Practices, one person
Brand · Product · Growth · Tech
Anel Kujović
Portrait slot reserved
I'm Anel. For over eight years I've built software and commerce products for companies — platforms, apps, storefronts and payment systems. The unglamorous infrastructure that makes a business actually run.
MintedScale is that capability pointed at creators. Most people offering to build your brand are marketers who can't ship software, so the strategy deck arrives and the product never does. I ship the product.
Creator brands are new for me, and I'd rather say that than invent a client list. That's why partners pay nothing upfront: I build, you launch, and I take a share of what it earns. If it earns nothing, I earn nothing.
Turning creators into brands.
Anel Kujović · Founder
02The problem
Creators have attention.Few build assets.
Millions of creators build audiences every day. Almost none of that attention becomes something they own. A following is rented — the moment you stop posting, it stops paying. A brand is an asset. It holds value while you sleep, and it can be sold.
02Unbuilt
No product system
One launch, then silence. There is no catalogue, no pricing ladder, no supply chain — so revenue depends on posting again tomorrow.
Cost €0 between posts
03Unowned
No scalable business model
Income is trading hours for brand deals. Nothing runs without you in frame, so the ceiling is your calendar.
Cost Ceiling = your time
03The mint
From creatorto brand.
One sequence, run in order. Each stage produces something you own before the next one starts.
- Week 1–2
Discover
Understand your audience, identity, and opportunities.
I run your audience through the engine: who they are, what they already buy, where the demand is dense enough to price against. The output is a positioning thesis, not a mood board.
Audience thesis · Opportunity map
- Week 3–6
Build
Create your brand identity, positioning, and strategy.
Name, mark, voice, and the story that makes the price make sense. Built so it survives leaving your face out of the frame.
Identity system · Brand book
- Week 7–12
Launch
Develop products, offers, and digital assets.
Product, pricing, packaging, storefront and the launch itself — sequenced against your content calendar so attention lands on something for sale.
Product line · Storefront · Launch plan
- Month 4+
Scale
Grow your brand into a real business.
Retention, margin, operations and the systems that let the company grow faster than your posting schedule.
Operating model · Growth systems
04Built in-house
I built my ownAI monetization system.
Most studios guess what your audience will buy, then bill you for the guess. I built software that reads the audience first — so the product is chosen from evidence, not taste.
The guesswork is the expensive part. I removed it.
01
Audience decode
Reads your comments, DMs, watch-time and follower graph, then clusters what your audience actually wants to buy.
Demand map
What it produces
02
Offer synthesis
Generates and scores candidate products against demand density, price tolerance and how hard each is to ship.
Ranked offers
What it produces
03
Price finder
Models your ladder — entry, core and premium — against comparable launches in your niche.
3-tier ladder
What it produces
04
Launch simulator
Projects the launch sequence before a single post goes out, so I know what to expect and where it breaks.
90-day forecast
What it produces
Inside the engineVideo slot reserved
Every partner build starts with an audit from the engine. You see the output before you commit to anything.
Run my audit05Revenue calculator
What is your audienceactually worth?
Move the dials. The maths is shown in full — no black box, no inflated promise.
Your audience
250,000
3.5%
Share of your followers who actually like, comment or watch — not your revenue share
€125
What moves this number
- How well the offer matches what your audience already buys
- Whether you own an email list or only rent the platform
- Price ladder — an entry product lifts the core one
- Launch sequencing against your content calendar
Projected first launch
€87,500
12-month potential
€297,500
- Engaged audience
- 8,750
- Launch conversion
- 8% of engaged
- Expected buyers
- 700
- Price each
- €125
A model, not a promise. It applies a launch-sequence conversion rate to your engaged audience — your niche, offer and list quality move it in both directions. I show the arithmetic so you can argue with it.
06Concept builds
Built on paperbefore it's built for real.
Three creators I'd love to work with, and exactly what I'd make for each. These are plans, not past clients — read them to judge the thinking, because the thinking is what you're hiring.
The training creatorVESSEL
Training & recovery
Projected first launch
€99,680
- Audience
- 400,000
- Engaged
- 14,000 · 3.5%
- Buyers
- 1,120 · 8.0%
- Price
- €89
Where they are
Four years of daily training content. Income from one-off brand deals, negotiated by DM, priced by guesswork.
- No owned product
- Rate set by the sponsor
- Zero revenue between posts
What I'd build
VESSEL
Recovery & hydration
A recovery brand with its own point of view, sold direct, with a subscription that bills whether or not she posts.
- Identity system & packaging
- Direct storefront on Shopify
- 9-SKU recovery line
- Subscription & retention flows
- Price ladder
- Entry €29 · Core €89 · Bundle €240
- Business model
- DTC subscription · Retail wholesale
- Build horizon
- 11 months to full line
Concept builds. Illustrative creators, real method. The figures are projections from the model in my calculator, not results — MintedScale is taking its first partners now.
Get your own concept07Partner films
Are younext?
When a partner launches, their film goes here — what I built, what it earns, in their own words. Reserved, not invented.
Are you next?Video slot reserved
Are you next?Video slot reserved
Are you next?Video slot reserved
08Questions
Before youapply.
What does it cost?
Nothing upfront. I work on a revenue share: I build the brand, the product and the technology at my own cost, and take a share of what it earns. If it earns nothing, I earn nothing. The percentage depends on how much we're building, so we set it together on the call — and it goes in writing, time-limited, before any work starts. You are not signing away your company.
You're new to creator brands. Why should I take the risk?
Because of how it's priced, you aren't taking the financial risk — I am. The product work isn't new: eight years of platforms, apps and storefronts for companies like Accelit IT, Puzzles IT, TDT Planner and NWAR Australia. What's new is applying it to creator brands, and I'd rather say that plainly than invent a creator client list. Start with the free audit and judge the work before committing to anything.
How big does my audience need to be?
There is no hard floor, but engagement matters far more than follower count. A 30K audience that comments and buys is worth more than a 500K audience that scrolls past. If the numbers do not support a build yet, I will tell you plainly instead of taking the work.
How long until something is live?
First plan inside 48 hours of the call. A digital product is an 8–12 week build; a physical line takes longer, because manufacturing does. You get the full schedule before we start, not after.
I already have a product. Can you still help?
Often that is the better starting point. I audit what exists, fix the positioning and pricing, and build the system around it rather than starting from zero.
Who owns the brand?
You do — the name, the identity, the storefront, the customer list, all of it, in your name from day one. A revenue share is a share of revenue, not of ownership.
09Apply
Ready to turn your nameinto a brand?
If you are a creator and want to build something bigger than content, let's talk. No upfront fee — I earn when you earn.
- Nothing to pay upfront — I earn when you earn.
- You own the brand, the product and the customer list.
- Every application is read by me, not a form robot.
- Expect a reply within two business days.
Or write to me
anel@mintedscale.com
Private consultationConfidential
Now minting
Your name can becomea brand.
Turning creators into brands.
Bring an audience and an appetite — I bring the strategy, the product, the technology and the launch. Nothing to pay upfront.